Think Armenian Journal

“To think Armenian is to consider how each action, decision, thought, or economic activity supports and advances the Armenian cause. We must as a community amplify and augment our collective efforts into actions with direct impact in Armenia and Armenian lives. Every choice is an opportunity to enable a better Armenia for us and our future generations.”

This Newsletter aims to start thoughts, conversations, and communities with the specific focus on advancing Armenia and Armenian people.

Over the last decade, Armenia has successfully rebranded itself from a traditional cultural tourism destination into a world-class trekking hub, leveraging its unique volcanic topography to distinguish itself from the alpine peaks of neighboring Georgia. This transformation was not accidental but engineered by a "platform model" where NGOs like the Transcaucasian Trail and HIKEArmenia built the essential physical and digital infrastructure, enabling a robust private sector of local operators and rural micro-businesses to flourish. While the market has matured into distinct segments—ranging from technical mountaineering to "soft adventure" luxury—significant investment opportunities remain, particularly in developing mid-range accommodation (like glamping) and professional safety services to support the industry's rapid growth. (Read More here)

The deployment of NVIDIA B300 Blackwell GPUs by Eleveight AI in Armenia marks a significant step in advancing the country's AI infrastructure capabilities. This deployment at Eleveight AI's dedicated data center will support various AI workloads, including generative AI and enterprise applications, leveraging the B300 GPUs' enhanced performance and scaling capabilities. The strategic implementation underscores a focus on infrastructure readiness, emphasizing power stability and operational reliability, and includes the use of renewable energy sources. This project positions Armenia as an emerging hub in the global AI landscape, with plans to gradually expand computing capacity and geographical reach. (Source: Yahoo Finance)

Armenian Spirit Store
An Armenian-owned online brand dedicated to preserving culture through thoughtfully designed, handcrafted jewelry and artisan goods. Armenian Spirit Store specializes in sterling silver pieces inspired by Armenian symbols, faith, and heritage—each item created to carry meaning beyond aesthetics. By blending traditional motifs with modern craftsmanship, the brand offers wearable expressions of identity that connect the global Armenian community to its roots. With a strong focus on cultural pride, quality, and accessibility through e-commerce, Armenian Spirit Store turns everyday accessories into lasting symbols of Armenian spirit and history. (Source: Armenian Spirit Store)

Anahit Harutyunyan
Armenian artist Anahit Harutyunyan captures Armenia’s timeless landscapes through architectural and scenic prints — such as her Armenian Church giclée print. Featuring classic church architecture and serene surroundings, her work offers both cultural resonance and decorative elegance that makes it ideal for wall art or a thoughtful gift. (Source: Saachti Art)

The Sandcastle Girls – Chris Bohjalian
The Sandcastle Girls is a powerful historical novel by Armenian-American author Chris Bohjalian that weaves together past and present to tell a deeply human story of love, loss, and resilience during the Armenian Genocide. Inspired by Bohjalian’s own family history, the book follows an Armenian woman and an American engineer whose lives intersect amid the atrocities of 1915, while a modern-day descendant uncovers long-buried truths. Through lyrical prose and emotional depth, the novel invites readers to engage with Armenian history in a personal, accessible way—making it both a meaningful cultural read and a compelling work of fiction. (Source: Amazon)

Hayastan All Armenian Fund
The Hayastan All-Armenian Fund is one of the most established pan-Armenian nonprofits, uniting donors around the world to support Armenia with critical humanitarian aid, infrastructure development, education, healthcare, and community-building projects. Since its founding in 1992, the organization has raised millions to build schools, improve medical facilities, secure clean water, and provide social assistance — making a lasting, tangible impact for people across the homeland. (Source: Hayastan All Armenian Fund)

Հույս (Huis) — Hope
From the Armenian word for “hope,” huis embodies optimism and faith in the future. It is used to describe a feeling of encouragement, a belief in possibility, or the light that guides through difficult times. A small act, a kind word, or a dream can all be called huis.

Basturma — The Spiced Armenian Cured Beef
Basturma is air-dried, cured beef coated in a flavorful spice paste called çemen, made from crushed fenugreek, garlic, and paprika. This iconic Armenian delicacy has been enjoyed for centuries as a savory, protein-rich snack or appetizer, often served thinly sliced with bread and cheese. Basturma embodies Armenian culinary tradition, with its bold flavors reflecting the richness of local spices. (Source: The Armenian Kitchen)

Are you making an impact in your Armenian community — locally or globally? Tell us how. Email us at [email protected] to be featured in the next edition.