Think Armenian Journal

“To think Armenian is to consider how each action, decision, thought, or economic activity supports and advances the Armenian cause. We must as a community amplify and augment our collective efforts into actions with direct impact in Armenia and Armenian lives. Every choice is an opportunity to enable a better Armenia for us and our future generations.”

This Newsletter aims to start thoughts, conversations, and communities with the specific focus on advancing Armenia and Armenian people.

In this week's deep dive, we explore the tragic brilliance of the 17th-century New Julfa merchant empire—arguably the world's first global corporation without a state. We analyze why their immense wealth and "trust protocol" couldn't save them from political predation in Safavid Iran, and how that history is now being rewritten. Discover how the Digital Julfa Network, officially launched in 2025, is using Web3 and the metaverse to resurrect this ancient trade network, creating a borderless economic "state" immune to the physical vulnerabilities of the past.

The Scoop: A massive leap for Armenian tech sovereignty, this confirmed $500 million project in Hrazdan brings together the US-based AI cloud company Firebird, the Armenian government, and NVIDIA.

Key Takeaway: The facility will house NVIDIA’s latest Blackwell processors, creating a 100-megawatt supercomputing center designed to serve as the primary AI infrastructure hub for the entire Caucasus region.

The Scoop: Celebrating its 20th anniversary, DigiTec 2025 shattered records with over 40,000 attendees and a new "Day and Night" format that kept the expo running 24/7.

Key Takeaway: The event has evolved beyond a trade show into a city-wide movement, highlighting Armenia’s maturing role as a serious global tech player and attracting delegations from Tokyo, San Francisco, and Paris.

Nairian
A pioneering Armenian skincare brand rooted in the lush highlands of Armenia, where every product is crafted from botanicals grown on their own eco-farm in Aragyugh. Nairian blends modern science with ancient Armenian herbal traditions to create clean, plant-powered formulas that nourish the skin naturally. Through sustainable farming, cruelty-free production, and a commitment to empowering local communities, the brand reflects the beauty, purity, and innovative spirit of Armenia—making each product feel like a piece of home. (Source: Nairian)

Arpa & Ryan
Arpa & Ryan is a creative print studio whose Armenian-inspired designs beautifully bridge heritage and home décor. Founded by designer Arpa and shipped with care by Ryan, their collection features bespoke Armenian alphabet wall art, personalized name prints, prayers like “Hayr Mer”, and educational sets—all infused with a modern aesthetic and cultural richness. The shop invites fans of Armenian language and design alike to bring a meaningful piece of Armenia into their spaces. Their work has earned glowing reviews for its quality and meaningfulness. (Source: Arpa & Ryan)

“Three Apples Fell From the Sky” by Narine Abgaryan
Captivating novel that takes place in a remote Armenian village, where three eccentric characters embark on a journey of self-discovery. As they navigate the challenges of their small community, their lives intertwine in unexpected ways, revealing the power of love, resilience, and the enduring spirit of humanity. Through beautiful storytelling and vivid descriptions, Abgaryan explores themes of identity, belonging, and the importance of human connection in a changing world. (Source: Amazon)

Children of Armenia Fund (COAF)
COAF is transforming rural Armenia by expanding access to quality education, healthcare, and economic opportunity. Through its innovative SMART Centers and community programs, the organization empowers children and families with the skills and support they need to thrive. Supporting COAF means investing directly in Armenia’s next generation and creating lasting change where it’s needed most. (Source: COAF)

Անուշ (Anush) — Sweet / Gentle
From the Armenian word meaning “sweet” or “pleasant,” anush describes something tender, delightful, or heartwarming. It can refer to food, moments, or people — calling someone anush is a way of expressing deep affection and warmth.

Harissa — The Hearty Armenian Comfort Dish
A slow-cooked porridge made from wheat and chicken (or lamb), harissa is one of Armenia’s oldest traditional dishes, dating back to medieval times. It symbolizes strength and community — often cooked in large pots for village gatherings. (Source: The Armenian Kitchen)

Are you making an impact in your Armenian community — locally or globally? Tell us how. Email us at [email protected] to be featured in the next edition.

This month’s edition highlights Armenia’s momentum — from the resurrection of New Julfa through the Digital Julfa Network to groundbreaking tech investments, thriving small businesses, and the creativity shaping our global community. Each story reflects how Armenians everywhere are advancing the nation while honoring our heritage. Let’s Think Armenian. Let’s build together. Support the mission, subscribe free, and share with a friend who believes in Armenia’s future.